Global Trends in Wood Processing Q3 2025

Big Tech pilots mass timber on hyperscale campuses, creating new non-traditional demand

Key themes in this Global Trends update:

Global wood processing is at a turning point: compliance regimes, tariffs, and sanctions are reshaping access, while digital traceability and product passports make data a ticket to play. At the same time, AI, bio-based materials, and mass-timber adoption are driving new efficiencies and demand channels, lowering project risk and opening premium markets.

 

1. EUDR rulebook in flux as push to delay and simplify intensifies

Global Insight: Within the past month, EU ministers and major manufacturers have urged further delays and simplifications to the EU Deforestation Regulation. The European Parliament also signalled concern with implementing regulations for risk benchmarking. While the launch was already shifted to December 2025 for large firms, additional tweaks are now under active discussion, raising compliance uncertainty across timber supply chains. Operators are moving ahead with tooling anyway, given the scale of data and geolocation requirements.
NZ Relevance: New Zealand wood exporters targeting the EU will face evolving due-diligence and traceability expectations, including plot-level coordinates and risk documentation. The policy drift creates timing risk but also a window to differentiate by being “audit-ready” early.
NZ Advantage Play: Stand up EUDR-grade chain-of-custody and geolocation now, and co-design data-sharing with EU customers to lock in preferred-supplier status.

Sources: Reuters, “EU countries seek more cuts to deforestation rules” (7 Jul 2025); Ropes & Gray, “Further changes to EUDR under discussion” (22 Jul 2025). (Reuters, ropesgray.com)


2. US signals new tariffs on furniture, reshaping panel and component flows

Global Insight: The US administration launched a 50-day investigation aimed at imposing tariffs on imported furniture, with markets reacting immediately. Any duties would cascade into upstream demand for plywood, MDF and other wood components across Asia and Europe, prompting supply chain re-routing and price resets. This comes on top of wider tariff actions this year.
NZ Relevance: Tariff-driven reshoring could tighten North American panel supply and alter global pricing, affecting NZ processors selling veneers, panels, and furniture components into US-linked chains. Volatility in freight and lead times is likely during the investigation window and after any tariff implementation.
NZ Advantage Play: Map exposure to US furniture customers and pre-negotiate indexed pricing and alternate routings. Explore “near-US” assembly or bonded-warehouse options with partners.

Sources: Reuters via WTVB, “US conducting tariff investigation into furniture imports” (22 Aug 2025); Supply Chain Dive, “Furniture tariffs coming in next 50 days” (25 Aug 2025). (wtvbam.com, supplychaindive.com)


3. Mass-timber risk profile improves as insurers and fire-testing advance

Global Insight: New third-party fire tests for CLT assemblies continue to clear stringent multi-hour ratings, while insurers publish updated underwriting guidance for mass-timber, reflecting growing experience and risk controls. As clarity on ignition protection, compartmentation and water damage mitigation improves, financing and insurability barriers are easing for taller and more complex timber projects.
NZ Relevance: Better insurability lowers total project cost of capital for NZ developers and exporters supplying CLT and glulam into offshore builds. Expect specification growth in North America, UK and parts of Europe that prize lower embodied carbon.
NZ Advantage Play: Package CLT products with standardised fire-tested assemblies, installation QA, and insurer-friendly risk controls to accelerate approvals.

Sources: Yahoo Finance, “Neutral achieves 3-hour fire rating for mass timber wall” (Aug 2025); Aon, “Insurance considerations for mass timber” (14 Jun 2025). (icapcarbonaction.com)


4. EU buildings law locks in national decarbonisation plans, boosting timber demand

Global Insight: The final Energy Performance of Buildings Directive entered into force on 30 June 2025. It requires Member States to set renovation trajectories and address whole-life emissions, catalysing low-carbon material substitution in both new build and retrofits. Expect a multi-year uplift in timber demand for structural and envelope solutions.
NZ Relevance: NZ suppliers with EPDs, verified origin, and systemised timber solutions are well placed to win EU project slots as public and private owners pivot to embodied-carbon cuts.
NZ Advantage Play: Prioritise EU-ready documentation bundles, EPDs and digital material passports for CLT, LVL, GLT and wood-fibre insulation lines.

Sources: European Commission, “Revised EPBD enters into force” (30 Jun 2025). (Energy)


5. Bio-based binders accelerate, opening formaldehyde-free pathways

Global Insight: Leading chemical firms released new bio-content wood binders this quarter, including bio-based epoxy systems and adhesive resins aimed at panels and engineered wood. These innovations target formaldehyde reduction, circularity, and VOC limits, aligning with tightening procurement standards. Early pilots signal comparable performance with improved ESG profiles.
NZ Relevance: Formaldehyde-free or low-VOC panels would unlock green-building specs in EU and premium US markets. Local adoption reduces compliance risk and can justify green-price premiums.
NZ Advantage Play: Co-fund a NZ pilot line with chemical partners to validate bio-resins on radiata-based panels and publish EPD deltas.

Sources: Sika, “Bio-based epoxy systems recognised” (11 Jun 2025); Renewable Carbon News, “Huntsman launches wood-adhesive resins based on bio feedstocks” (2 Jun 2025). (rics.org, Japan Wire by KYODO NEWS)


6. EU Digital Product Passports move into delegated acts, putting construction materials on a data clock

Global Insight: The EU is drafting delegated rules for Digital Product Passports under the Ecodesign for Sustainable Products Regulation, with a July consultation and sector bodies confirming construction products are in scope of the new Construction Products Regulation pathway. Timelines point to first delegated acts beginning to roll out from late 2025, with registry and APIs to follow, making traceable product data a market entry requirement rather than a nice-to-have. Early pilots are shaping the data model, access controls and interoperability that suppliers will have to meet.
NZ Relevance: NZ timber, panels and engineered wood shipped to the EU will need machine-readable product data beyond traditional EPDs, covering origin, composition and end-of-life. First movers that align DPP data architecture with EUDR evidence can lock in preferred status and reduce compliance friction for EU buyers.
NZ Advantage Play: Stand up a DPP-ready data room now that links geolocation, chain-of-custody, EPD and maintenance info to a QR identifier at SKU level.

Sources: European Commission consultation on DPP service provider requirements (25 Jul 2025); Glass for Europe summary of DPP progress for construction products (17 Jul 2025). (European Commission, Glass for Europe)


7. Automation step-change: CT log scanning and AI optimisers go mainstream

Global Insight: At LIGNA 2025 and across recent releases, sawmilling vendors showcased integrated CT log scanning tied to AI optimisers that predict internal defects and pre-plan the highest-value cutting patterns. New optimiser rollouts for board edgers and curve sawing promise yield and throughput gains with lower staffing.
NZ Relevance: With ongoing labour constraints, AI-enhanced scanning can lift fibre recovery and grade-out, improving EBITDA per cubic metre. Faster changeovers and predictive QA also support short runs for higher-margin, engineered products.
NZ Advantage Play: Run side-by-side trials on NZ radiata with CT-linked optimisers and publish yield and OEE gains to inform a staged capex program.

Sources: Microtec, “Success at LIGNA 2025: intelligent scanning platform” (4 Jun 2025); Comact/USNR, “Optiline optimisers for edgers and curve sawing” (24 Jul 2025). (MiCROTEC, orda.shef.ac.uk)


8. Sanctions evasion crackdown raises stakes on timber origin verification

Global Insight: New investigations indicate ongoing laundering of sanctioned Russian timber through third countries into Europe, with fresh UK reporting pointing to widespread mislabelling in construction supply chains. EU policymakers and NGOs are pressing for stricter enforcement ahead of EUDR application.
NZ Relevance: Verified non-sanctioned origin becomes a competitive moat. NZ producers can win share by offering forensic origin testing and transparent chain-of-custody that de-risks buyers’ compliance.
NZ Advantage Play: Partner with isotope-fingerprinting labs to provide certificate-backed origin reports bundled with shipments to the UK and EU.

Sources: The Times, “Russian wood being illegally used to build homes in UK” (Aug 2025); ATIBT, “European Parliament motion on EUDR country rankings” (11 Jul 2025). (The Times, ATIBT)


9. Shipping risk remains elevated in the Red Sea, while Panama capacity fluctuates

Global Insight: August saw renewed conflict activity in Yemen, with maritime security advisories citing electronic interference and persistent threats. While Panama Canal conditions have improved from 2024’s lows, long-term capacity hinges on contested water-management projects. Routing and insurance premia remain variable on key Asia-EU and Americas lanes.
NZ Relevance: Freight and insurance costs for timber, panels and pulp-derived products can swing quickly, affecting landed pricing into Europe and the Middle East. Contracts that allow routing flexibility and surcharges are prudent through 2025.
NZ Advantage Play: Lock in multi-route options and hedged bunker formulas in contracts to protect margin on EU shipments.

Sources: AP, “Strikes in Yemen amid Houthi tensions” (25 Aug 2025); S&P Global Commodity Insights, “Electronic interference and renewed threats in Red Sea” (Aug 2025); Reuters, “Panama communities challenge canal reservoir plan” (31 Jul 2025). (AP News, S&P Global, Reuters)


10. Big Tech pilots mass timber on hyperscale campuses, creating new non-traditional demand

Global Insight: Meta announced it will pilot mass-timber structures across data center campuses in Wyoming and Alabama, partnering with major contractors and timber suppliers. This signals adoption of timber beyond offices into industrial and tech infrastructure, aided by clearer insurance guidance and whole-life carbon goals. Watch for copycat projects as hyperscalers seek fast, lower-carbon builds with repeatable design systems.
NZ Relevance: If hyperscalers and large logistics players scale timber for admin, R&D and ancillary buildings, specifications could favour certified, low-embodied-carbon products with reliable supply. NZ CLT, LVL and GLT producers that package design-for-manufacture kits and verified carbon data can compete for premium export slots.
NZ Advantage Play: Build a reference kit of pre-engineered admin and support buildings for tech campuses, paired with insurer-accepted details and rapid procurement documentation.

Sources: Construction Dive on Meta mass-timber pilots (6 Aug 2025); ESG News coverage of Meta’s mass-timber data center initiative (5 Aug 2025). constructiondive.com


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